There’s a bitter hunger in people, a gnawing urge to find the back door—the shortcut, the cheap high, the quick fix. The problem isn’t just that shortcuts often fail. The problem is that even when they work, they carve shallow victories that leave you hollow, thirsting for something that won’t arrive. Like men slouched at the edge of dimly lit bars, chasing neon promises they already know are false, we keep reaching for the next small relief. It’s not the failure that rots us—it’s the cycle of minor wins that keep us from walking the harder road. We don’t collapse because we gamble and lose. We collapse because we gamble and win just enough to keep gambling.

Principle: The Seduction of Easiest Available

Human instinct is magnetized toward the easiest available pleasure, not the most meaningful one. The principle is brutal: Ease is a liar. The more frictionless the path, the more you should interrogate it. Evolution tuned us to conserve energy, but in a world of supernormal stimuli—junk food, cheap dopamine, algorithmic slot machines—the default setting drives us toward self-erasure. Pursuing the nearest comfort, the smallest high, isn’t a neutral act. It’s a deliberate betrayal of your future self.

Application: The Friction Audit

Build a life that resists the gravitational pull of ease.

  1. Conduct a Friction Audit: List the activities, choices, and habits that feel immediately good but leave you regretful or depleted. Mark them.
  2. Reverse Friction Design: Increase the friction on these easy temptations. If social media is the trap, log out after each session, remove auto-fill passwords, delete the apps from your phone’s home screen. Make the door heavier.
  3. Smooth the Worthwhile: Simultaneously, reduce friction for things that grow you—keep your journal open, lay your workout clothes out the night before, pre-load the hard conversations.
  4. Set Scarcity Windows: Limit access to easy pleasures through controlled windows. You don’t have to ban them, but you must corral them.

This is not about asceticism. It’s about engineering the playing field to tip in your favor.

Limit / Cost: The Risk of Rigidity

The danger here is swinging too far—building walls so high that joy becomes another item on the checklist. Life isn’t a siege. If you calcify your routines and weaponize discipline to the point of suffocation, you’ll trade one prison for another. Leave the door cracked for spontaneity. Moderation doesn’t mean moral weakness—it means you trust yourself enough not to need total lockdown.